tag:blogger.com,1999:blog-6255106726675940344.post5758482779150313698..comments2023-10-28T07:11:42.957-04:00Comments on Dante Lee Blog: FLASHBACK: Marketing Is A ScienceDante Leehttp://www.blogger.com/profile/07092750190614458618noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-6255106726675940344.post-51524877515705986952009-01-02T19:53:00.000-05:002009-01-02T19:53:00.000-05:00Research is an essential part of owning and operat...Research is an essential part of owning and operating a business. Perhaps equally important is defining each facet of business especially marketing. <BR/><BR/>EPiC Measures simplifies the academic definition of marketing as follows: methods used to exchange value, i.e., a good and/or service, with a target audience. While advertising, branding, sales and public relations are valid marketing methods, they only account for 25 percent of the marketing mix (promotion) and therefore, 25 percent of marketing strategy.<BR/><BR/>The Marketing Mix is product, price, place and promotion. With this in mind, it's easy to see that a company’s marketing efforts tend to weigh heavily on promotions (see examples above). In order to create a marketing strategy, which yields best results, research must also be conducted on product, price and placement.<BR/> <BR/>Marketing Science Institute, Mintel and Direct Marketing Association are other reputable research resources.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6255106726675940344.post-13991166555159521062008-12-31T18:58:00.000-05:002008-12-31T18:58:00.000-05:00Dante,You are correct about the science of marketi...Dante,<BR/>You are correct about the science of marketing. The art is in the interpretation of the data and the application of a marketing strategy. The resources you recommended are very good sources of guidance to help with developing the right strategy. <BR/><BR/>An important note to add is that there are skilled professionals who are very good at this science and can assist an entrepreneur in developing the correct strategy. Trial and error can be costly -- in expense as well as timing.<BR/><BR/>RogerAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6255106726675940344.post-896040464409301612008-12-29T08:55:00.000-05:002008-12-29T08:55:00.000-05:00i think you neglected that not only do you have to...i think you neglected that not only do you have to research your market, you also have to find out how well your service or product matches what the market wants. Sure, opening an ice-cream shop in the summer is great, but more people would go for water-ice. <BR/><BR/>I think a lot of people don't try to match their product with their market, they have the 'if i build it they will come' attitude instead of the 'if they want it i will make/sell it' attitude.B the IIhttps://www.blogger.com/profile/10647903110433573711noreply@blogger.comtag:blogger.com,1999:blog-6255106726675940344.post-55165984815096538202008-12-27T18:02:00.000-05:002008-12-27T18:02:00.000-05:00YOU ARE THE BEST! I love to read your blogs when I...YOU ARE THE BEST! I love to read your blogs when I can. SusanAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6255106726675940344.post-51661051254636545372008-12-27T09:34:00.000-05:002008-12-27T09:34:00.000-05:00Dante:Thanks for the repost on this article. As a...Dante:<BR/><BR/>Thanks for the repost on this article. As a new subscriber, I missed the inital post, but am glad that I was able to read it the second time around. Your blog is a great resource that I am sure will gain even more momentum in 2009 and beyond.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6255106726675940344.post-67518541597077529122008-12-27T03:17:00.000-05:002008-12-27T03:17:00.000-05:00great post Dante. Next time recommend my blog: (ww...great post Dante. Next time recommend my blog: (www.ministrymarketingsolutions.blogspot.com) for marketing stuff too!Pam Perry, PR Coachhttps://www.blogger.com/profile/15612573591768823922noreply@blogger.com