Get Your Cut of the $719 Billion That Black Consumers Spend Annually

According to Target Market News, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items. Products such as cell phone service, travel, restaurant meals and entertainment and leisure increased significantly in 2005.

With home ownership growing and unemployment down, African-American consumers are increasing expenditures on goods and services that are lifestyle-oriented. According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that they have denied themselves in recent years.

If I were going to start a new business targeting Black consumers, I would highly recommend the entertainment industry. However, targeting Black consumers with just about anything should work.