
For instance, a parent can limit the top speed of the vehicle to just 80MPH or less. They can also set it so that the audio system won't turn on, unless the driver is wearing a seat belt. They can also max out the audio at half volume (which is still plenty loud), keep track of the young driver's mileage, and provide earlier low-fuel warnings than standard.
Being that millions of teenagers turn 16 every year and start driving, I think this idea is pretty brilliant. Many concerned parents will strongly consider buying a Ford to better protect their children and to mold them into responsible drivers.
If I had a child old enough to drive, this would definitely catch my attention - especially since I know that thousands of teen drivers are killed every year.
Marketing wise, this will do wonders for Ford and it will certainly create a huge PR buzz. Ford vehicles may even start to be called "the safest cars for teens".
Imagine how many sales that will bring in!
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