2009 African American Internet Marketing Summit Comes To Chicago

Target Market News has announced it will host the 2009 African American Internet Marketing Summit on Thursday, Nov. 19th in Chicago at the Wyndham Hotel downtown. The all-day conference - the only such gathering of its kind in the nation - will feature some of the industry’s leading executives and companies in marketing, advertising, media, technology and research.

Hosted by my good friend Ken Smikle (pictured right), the Summit will examine how numerous Fortune 500 companies have effectively used digital platforms to reach African Americans including State Farm, AT&T, McDonalds, Toyota, American Airlines, Ford, Walmart and the U.S. Navy. Among the advertising agencies invited to participate and make presentations are UniWorld Group. GlobalHue, Sanders/Wingo, Burrell Communications, Vigilante and Carol H. Williams Advertising.

Research continues to point to the growing importance of African-Americans and digital media. Recent studies have found that nearly have of all African-Americans have access to the Internet; that blacks are the most active segment of those who access the Internet from a mobile device; and 11 percent of all bloggers are African-American.

Here are just a few topics that will be addressed by panelists at the Summit:

* The Obama Factor: Internet Lessons For Savvy Marketers
* Marketing to African Americans Through Targeted Social Media
* What The Loss of RushmoreDrive.com Means to Digital Platforms
* How the Internet Empowers Black Women Consumers
* Digital Decisions: Is Your Content Audience or Advertiser Driven?
* How Black Media Has Incorporated and Adapted to the Web

For more information, visit www.TargetMarketNews.com or call (312) 408-1881.