Search engine optimization, also know as SEO, is a great way to optimize your web site to receive tons of organic traffic. Companies pay anywhere from hundreds to millions of dollars each year for pay-per-click advertising, but if you're naturally getting traffic from the search engines - it's free.
Here are 10 things that must be actively implemented into your web site:
1) Title Tags: Label each page title with what that specific page talks about
2) Meta Keywords: Choose the top 10 keywords describing your business
3) Meta Descriptions: Write attractive sentences making people want more
4) Alternative Texts: Commonly overlooked, label your pictures with text
5) Inbound Links: Links from related (and credible) sites pointing to you
6) Anchor Texts: Should contain your top keyword: ex. Business Coach
7) Generic domain: If you sell cars, register www.buyacar.com, etc...
8) Sitemap: Search engines use this as a guide to all pages on your site
9) External Linking: Limit outgoing links from your site to 20
10) Keyword Ranking: See how you rank for each term weekly
It may sound easy, but it’s actually pretty complex and time-consuming stuff. If you don’t have much experience with web development and marketing (and are actually generating traffic), you should probably hire an expert to help.
I use these guys: The Affordable SEO Experts because they’re ranked on the first page of each search engine for the term “SEO Expert”, I know them, and they’ve been featured in Entrepreneur magazine.
It’s definitely worth it; it doesn’t get much better in this economy than free traffic.
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