If your web site still looks like a web site from the year 1995, there is a problem. Yes my friend, 1995 was 12 long years ago when the Internet first became popular.
Sadly, many black-owned businesses still have elementary-looking web sites. I'm not saying that your web site shouldn't be simple. However, there is a great difference between it looking simple and it looking unprofessional.
Point blank: Too many black web sites still look unprofessional.
The best way to determine whether or not your web site needs some tweaking, is to compare your web site to other leaders in your industry.
For instance, if you have a web site where you are selling cars, then you need to compare your web site to Cars.com - the leader for that industry.
If you have a web site selling flowers, then you need to compare your web site to 800Flowers.com - the leader for that industry.
Once you finally admit that your web site needs a redesign, here are some basic tips:
1) Keep the design simple. Your site does not have to be intricate with a lot of details. Simplicity is always a winner.
2) Feature only 2-3 colors. Develop a consistent color scheme, and stick to it.
3) Don't over do the multimedia. Don't use animated images, unnecessary music and sounds, and unrelated videos on your web site. (Stay away from Java applets.)
4) Summarize your text if possible. Just because you have the space, doesn't mean that you have to fill it all up.
5) Be honest with yourself. If you're not a professional web developer, hire someone. It's not that expensive. Just shop around.
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