Does Your Web Site Have SEO?

SEO stands for Search Engine Optimization. This is the process of enhancing your web site so that it "naturally" or "organically" ranks high in search engines.

This is different from pay-per-click services through Yahoo Search Marketing or Google Adwords. We're talking about natural placement in the search engines - something you do not have to pay for.

Is your web site optimized for this? If not, you could be losing a lot of business and wasting more money than you have to in pay-per-click campaigns. Here are some tips:

1) Implement unique META titles and descriptions for all of your pages. Use only the popular keywords that describe your web site best. If you don't know what this means, your webmaster should.

2) Add an HTML sitemap to your site. This is a single page that includes links to the main pages of your websites.

3) Describe all of your images with the use of the alt tag.

4) Develop meaningful and original content on your web site. Search engines place great emphasis on how well-written and resourceful your content is.

5) Minimize your usage of Flash animation. Search engines can not read this, and will penalize overly-animated sites.

6) Hire an SEO firm if you have to. There are tons of them out there, and some are very affordable.