Monday, January 14, 2008

Don't Believe The Hype

More and more people these days are using hype to sell their products and services. I've seen this particularly with network marketing companies, who want you to join their sales team. However, I've seen it with other companies too (Timeshare resorts, etc).

In all actuality, there's nothing wrong with adding a little "spice of joy" to your sales presentation. However, some are abusing this to coerce people to buy into their concept. My advice is to be extremely cautious of this sales tactic.

For example, if a network marketer is "too happy" about you joining their sales team, something may be wrong - especially if they keep exaggerating about how much this can help your financial well-being.

Think about it, since when are other people that concerned about your well-being? The world is much too cold to be gullible. Anyone that happy about you joining them as an associate, is really only concerned about his/her own pockets.

I guess what I'm saying is this: There's nothing necessarily wrong with network marketing companies and other aggressive sellers. However, if you buy into it - do so because YOU want to and because YOU believe in the products, not because you were manipulated into doing so.

Also, never buy into something because you didn't want to hurt the other person's feelings. This is exactly how an aggressive seller wants you to feel.

Remember this too: A room full of people excited about a particular product or service is not necessarily a validation. This is often a sales tactic used to make you feel left out, if you don't get involved.

Don't believe the hype!

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