Monday, January 21, 2008

Should Minority Business Owners Be Pessimistic About The U.S. Economy?

According to Black Enterprise Magazine, "A recent study sponsored by the National Small Business Association revealed that small-business owners are in the midst of challenging times."

The article continues, "Although minorities and women represent the fastest growing groups in the small business community, they were more pessimistic than the majority, believing the economy is worse (48% and 53%, respectively, compared with 43% of all business owners)."

Although times are turbulent for entrepreneurs, being pessimistic about it solves absolutely nothing. At the end of the day, feeling sad or mad won't change anything.

You must learn how to adapt, and this may involve changing the overall direction of your company. Usually though, it just means you have to become more creative with your ideas.

Remember that people still spend money during an economic crisis; they are just much more selective. So, you have to work harder (and smarter) to convince them to spend that money with you.

Also, attitude is everything. Having a negative attitude will almost always bring you down. On the other hand, being positive will allow you to see that when one door closes - another one opens. Everything happens for a reason!

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