A recent issue of Entrepreneur magazine outlines 11 common myths about the Internet. Each myth is addressed by Homestead.com founder Justin Kitch. Here are my favorites:
1) This internet thing is going to be a revolution. "Dude, the revolution already happened," says Kitch, pointing to the more than 150 million Americans who use the internet every day. "Anybody who thinks they can worry about the internet later is completely wrong."
2) I don't need a website. "You're missing a chance to be open 24/7, essentially for free," explains Kitch. "Why would you not do that?"
3) The Yellow Pages is all I need. At least half your new customers are going online to find you, says Kitch, "so you're automatically shutting them out [by not having a website]." In addition, Kitch points to the fact that you can't track Yellow Pages advertising the way you can online advertising.
4) My internet strategy is my website. "Your website is only the tip of the iceberg," says Kitch. Look to: e-mail newsletters, comparison sites, editorial sites, blogs, Web 2.0, social networking sites, lead generators and more.
5) Being small is a huge disadvantage. "By nature, customers would rather deal with small businesses," explains Kitch. "So embrace [being small], make it a competitive advantage, and tell your story."
6) The internet will make me rich. Nothing substitutes for good business sense. Says Kitch, "People skills and your interactions with employees and customers become even more critical when dealing with an internet business. You have to work harder to create those interactions."
For the complete article, visit:
www.entrepreneur.com/ebusiness/gettingstarted/article190590.html
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