This book, although 5 years old, is an excellent resource for all entrepreneurs. Author Jim Collins uses his research and smart writing to bust myths and offer important insights about business."Good is the enemy of great," he says. "Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice."
Anyone who wants to make the right choices for their business will find Good to Great instructive, accessible, and well worth reading. It is sure to be a business book that will be consulted and referred to for years to come.
The book has been highly recommended by P. Diddy, Donald Trump and other successful entrepreneurs - including myself.
Get your copy today from Amazon.com or Barnes & Noble.
I would also recommend reading Malcolm Gladwell's, The Tipping Point and Guy Kawasaki's, The Art of the Start. I found these books to be very valuable in helping me build my business.
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