Interesting Study About Black Enterprise Magazine

I've blogged before about how important it is to subscribe to Black Enterprise Magazine. I, personally, have found the magazine to be extremely beneficial in contributing to my bottom line. However if you're still not convinced, consider the following research:

A Howard University student recently combined passion with entrepreneurship and interest in Black Enterprise magazine to earn a graduate degree. Quinn Conyers successfully defended her thesis, “The Focus of Black Enterprise magazine after the Civil Rights Movement” on the campus of Howard University in Washington DC.

Studying Black businesses as a focal point of scholarly investigation has been a largely under-examined field in academia. Conyers decided to examine the magazine because of her enthusiasm in business ownership and interest in the Civil Rights Era.

Looking at the August anniversary issue of the magazine from 1970 to 1980 allowed her to examine the following research questions. What needs did BE define as motivation to launch its magazine? How did BE address those needs through the magazine? In what specific ways did the magazine facilitate and stimulate entrepreneurial development?

Using Historical Descriptive Analysis as a methodology, Conyers concluded that the magazine upheld its original mission of providing resources and information to Black entrepreneurs and professionals. She also found that the magazine was socially responsible by highlighting unfinished Civil Rights business.

Her study concluded by noting Black Enterprise magazine added to the forward mobility of Blacks in the areas of wealth building, personal finance, higher education and business ownership.

For more information about the study, contact Quinn Conyers (who is also the founder of Speak2Society LLC a professional speaking firm specializing in entrepreneurship and motivation) at info@speak2society.com or 610-960-6903

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