How To Get A Standing Ovation

Guy Kawasaki of Entrepreneur Magazine recently outlined several points on how to put on a successful speech, and get a standing ovation. Here are just a few:

1. Have something interesting to say. This is 80 percent of the battle. If you have nothing to say, you shouldn't speak--end of discussion. It's better to decline the opportunity so no one knows you don't have anything to say than it is to make the speech and prove it.

2. Cut the sales pitch. The purpose of most keynotes is to entertain and inform. It's seldom to provide you with an opportunity to pitch. For example, if you're invited to speak about the future of digital music, don't talk about the latest MP3 player your company is selling.

3. Focus on entertaining. Many speech coaches will disagree, but the goal of a speech is to entertain the audience. If people are entertained, you can slip in a few nuggets of information. But if your speech is dull, no amount of information will make it great. If I had to pick between entertaining and informing an audience, I would pick entertaining, knowing that informing will probably happen, too.

4. Understand the audience. If you can prove to your audience in the first five minutes that you understand who they are, you've got them for the rest of the speech. All you need to understand are the trends, competition and key issues facing the audience members. This simply requires consultation with the host organization and a willingness to customize your introductory remarks.

5. Tell stories. The best way to relax when giving a speech is to tell stories--any stories: stories about your youth, stories about your customers, etc. When you tell a story, you lose yourself in the storytelling. You're not "making a speech" anymore. You're simply having a conversation. Good speakers are good storytellers; great speakers tell stories that support their message.

6. Precirculate with the audience. Here's how to heighten the audience's connection with you: Talk to them before the speech--especially the ones in the first rows. Then, when you're at the podium, you'll see these friendly faces. Your confidence will soar, you'll relax and you'll be great.

7. Practice, and speak all the time. This is a "duh-ism" but nonetheless relevant. My theory is that you have to give a speech at least 20 times to get decent at it. You can give it 19 times to your dog if you like, but it takes practice and repetition. There's no shortcut to Carnegie Hall. As renowned violinist Jascha Heifetz once said, "If I don't practice for one day, I know it. If I don't practice for two days, the critics know it. If I don't practice for three days, the audience knows it."

For the full article, visit:
www.entrepreneur.com/magazine/entrepreneur/2008/october/197100.html