Monday, January 19, 2009

The Power of Wii

Despite a struggling economy, the video game industry is alive and booming. According to USA Today, Nintendo is the undisputed leader.

During the month of December 2008, Nintendo sold 2.1 million units of their Wii console - 40% more units than the combined total of all the other devices on the market. This brought its 2008 total to over 10 million units sold in the U.S.

In comparison, Microsoft sold only 4.7 million Xbox 360 units and Sony sold only 3.5 million Play Station 3 units.

In addition, the four best selling video game titles for 2008 were for the Wii. Those included "Wii Play," "Wii Fit," "Mario Kart" and "Super Smash Bros: Brawl."

"Wii Play" was the top-selling video game of the year, selling more than 5.3 million copies.

You don't have to be in to video games to care about this information. All entrepreneurs can take note of this to see that even during a recession, there are consumers out there who are spending money.

Despite a record amount of jobs lost in 2008, U.S. consumers spent more than $5 billion on video games.

No comments:

Post a Comment