Friday, January 9, 2009

Russell Simmons Does $2 Billion In Transactions

You've probably seen the commercials with hip-hop mogul Russell Simmons promoting his prepaid Visa RushCard. He even has a card for women that's co-branded with BabyPhat - a popular clothing line ran by his ex-wife Kimora Lee Simmons. Anyhow, the company just reached a milestone of $2 billion in cardholder deposits.

For the past five years, RushCard members have been part of a growing movement of people using the card to take responsibility for their finances, manage their money and build their credit.

RushCard members have access to all the conveniences of a Visa debit card, including the ability to make purchases and pay bills online, rent a car, and book hotel accommodations.

The funny thing is that I never realized that RushCard was that big. I couldn't really imagine a whole lot of people buying into the service, but it apparently is a huge success. Obviously, he did his research and found a huge void that needed to be filled - and filled it.

Let this be a lesson to us all!

1 comment: