Target Market News reports:Online shopping by African-Americans, Asians, Hispanics and other minorities has increased dramatically during the past five years, according to a new report from The Media Audit.
"The 88 markets surveyed for this report have an aggregate adult population of approximately 145 million and 58 million of those adults are members of a minority," says Bob Jordan, president of International Demographics, Inc. "As a result of their numbers, their increasing tendency to shop online is very significant to most marketers," adds Jordan. International Demographics, Inc. is a 37-year-old market research firm which produces The Media Audit.
Among African-Americans, 40.6 percent now shop online, compared to 27.1 percent five years ago. More than 20 percent now make five or more purchases in a year and 10.9 percent make more than twelve purchases. The total adult African-American population in the 88 markets surveyed is approximately 17.6 million.
Among all minority adults surveyed, 55.8 percent now shop online, compared to 44.1 percent in 2002. In addition, 35.7 percent made five or more purchases and 19.8 percent made 12 or more purchases.
The Data Source The Media Audit, a syndicated media ratings service currently covering more than 80 metropolitan markets, provides qualitative data for media websites as well as for traditional media. Traditional media -- print, broadcast and outdoor -- have used The Media Audit data in sales, marketing and management for more than 37 years. In 1998, the survey started providing data on local media websites. The surveys now contain more than 400 fields of qualitative information in addition to quantitative measurements of local web audiences.
Source: www.TargetMarketNews.com
This is absolutely true. While the economy is in shambles more and more are turning to the internet. It only makes since. If you're purchasing something that you do not need immediately you can typically get it cheaper online and you even have the opportunity to save some gas money! I use a free tool that enables me to save money with all of my online purchases!
ReplyDeleteI wrote the book,Dynamic Diva Dollars, to encourage minorities to use the internet to shop because it is much cheaper. Here is a savvy savings secret,you can shop online and save time and money(50%-70%).
ReplyDeleteI downloaded a Genie for Free and used the Genie to buy a phone. The phone cost $30 and shipping was free. The transaction took 15 min. max. The same phone cost $60 bucks at one of those office stores. You have to pay taxes and gas to get to the store. The transportation and transaction time takes over an hour.
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Minorities spend more money on some of the products and services than our white counterpart. Could not shopping online be one of the reasons we are at the bottom of the economic ladder?
You can not save or invest money if you are spending all of it!
What are we buying online?
ReplyDeleteAre we using EBAY? what do we buy on Ebay?
Where is more granular data located than just saying we buy more online?