Monday, April 20, 2009

But Wait, Order Right Now and We'll Throw In A Free...

Likely, you've heard that phrase while watching a late night commercial or infomercial. It's very commonly used, and believe it or not - it actually works. By simply giving potential customers a sense of urgency via an incentive, that technique has helped create a very lucrative $100 billion dollar infomercial industry.

The marketing companies behind these infomercials are very aware of impulse buying, and how easy it is to get consumers engaged. The funny thing is, few people would admit to being an impulse buyer - although most of us are and don't realize it.

So how can you apply this to your business? Well, don't be intimidated by the idea of paying for expensive airtime because television isn't the only place to launch such a campaign. You can do it right from your web site, and even at your storefront or conference booth.

I highly recommend that you read the book But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink by Remy Stern.

In the book, he dissects the direct-response marketing business, and reveals how the televisual format originally came from traditional sales pitches. That's right! The same techniques used in infomercials came from old school sales practices.

When reading the book, be sure to try and creatively come up with ideas on how you can inexpensively apply the suggestions to your business. I'm sure you'll come up with something!

The book is available for 10% off at the following link:

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