Friday, April 24, 2009

George Foreman Sells 100 Million Grills; Hulk Hogan Wants In On It Too

Believe it or not, but celebrity endorsed products can be very, very successful. That's why endorsement deals are so lucrative, especially for athletes.

Since its introduction in 1994, over 100 million George Foreman Grills have been sold worldwide - making him hundreds of million dollars in revenue - substantially more than he earned as a boxer. Since then, he has launched all types of cookware including broilers, fryers, griddles, and more.

In 2007, world-renowned wrestler Hulk Hogan who claims he was originally offered the deal instead of Foreman but was too slow off the mark, decided to hit back. He launched what is now called Hulk Hogan Grills (

I couldn't find any stats on how many units Hogan has sold, but he claims that his grills do 15-20 things that George's grill can't do. Supposedly, they cook the meat more evenly, drain the grease better, and even turn into ovens allowing you to make pizzas and cookies.

These claims may be true, but it seems like Hogan has a lot of catching up to do to compete with Foreman. 100 million grills sold - that's enough grills for every household in the United States to have one.

1 comment:

  1. Here is the official link.