Sunday, May 31, 2009

Great Book: "Be The Media"

Be The Media by David Mathison is a great book that helps independent bloggers, authors, and entrepreneurs create and distribute content without selling their royalties, rights or souls in the process. It's deemed as the "ultimate independent media handbook".

Recently released, the book is full of 536 well-written pages of research, tips, and guidelines on how to maximize publicity and revenue while minimizing your budget. Interestingly enough, the book is NOT available at or other online retailers because that would defeat their message of selling independently and keeping more of the profits.

I haven't read the whole book yet, but it's definitely a good read. So far, I would easily say that this is the best book I've seen on this topic. Not only is it well-endorsed by other industry vets, you can easily tell that the author spent years compiling research. Despite this, the tips are very relevant and up-to-date with modern technology and practices.

Mathison is well-respected for his insight and is an internationally recognized media expert with more than 20 years experience. I visited his booth at the recent Book Expo America conference in NYC, and I was thoroughly impressed about his company's techniques and philosophies.

I highly recommend that you buy and read this book.

To purchase the book, visit


  1. I just got my copy in the mail friday and plan on sitting down this week and reading it.

    But thanks for the heads up!

  2. Independent media is definitely emerging in the new marketplace.

    Thanks for sharing!