I've always been an advocate of Google Adwords (www.google.com/adwords). When done correctly, it can be very effective in generating leads, sales, and overall web traffic. I've been running a Google ad campaign consistently for about 8 years.I'm also a fan of Yahoo Search Marketing (http://searchmarketing.yahoo.com) and Microsoft Ad Center (http://adcenter.microsoft.com, but have found that neither of them are as good as Google Adwords. Google, because it's the more popular search engine, typically produces more clicks to your ads.
Recently, however, Yahoo has announced that they are teaming up with Microsoft to take on Google who owns 88% of the search market business.
If you're not currently doing search advertising with Yahoo or Microsoft, this may be a good time to give it a shot. The partnership will certainly strengthen their reach, especially with the amount of promotion that Microsoft is putting into their new Bing.com. Even more, they claim to have better technology and lower bids on popular keywords.
And that's what we call Synergy?
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