How To Give A Lousy Presentation

Carmine Gallo, a communication skills coach and writer for Business Week, outlines the following ways to make a bad impression when delivering a PowerPoint presentation:

1. Misspell words. Failing to check the spelling on your slides shows a complete lack of care. If you don't care enough to proof your presentation, your audience will care less about you and your message. It's the easiest way to look unprofessional.

2. Create distracting color combinations. Blue on green is especially hard to read.

3. Use inconsistent fonts. Professional PowerPoint designers will use no more than two, perhaps three, font styles in an entire presentation. But why stop there? There are thousands of typefaces available. See how many you can incorporate into your slide show.

4. Use a really small font size. If you really want to drive people crazy, say something like this: "I know you can't read this, but if you could, here is what it would say..."

5. Insert improperly sized photos that are stretched to fit the slide. Images used in PowerPoint slides should be at least 900 pixels wide by 720 high. Designers start with larger images and shrink them to fit the slide. If you really want to look bad, however, find much smaller thumbnail images, say 200 x 300 pixels, and simply stretch them to fit the slide. They will look blurry, cheap, and bush-league.

6. Read every word of each slide. Better yet, turn your back to the audience and read your slides word for word.

7. Call attention to your mistakes. If you want to show a complete lack of preparation, say something like "Oops, I have no idea how that slide got in there."

8. Use wild animations. Letting text simply fade into a slide is way too straightforward. Especially when PowerPoint offers you the bounce, the boomerang, and the dreaded "neutron," which makes letters circle wildly. All are effective at giving your audience a headache.

9. Use cartoon clip art. Why spend $3 on high-resolution photos from a stock photography service such as iStockphoto when there are plenty of cheap-looking and free cartoons that will make your presentation look like a sixth-grade project?

10. Use ancient presentation software. PowerPoint 2003 served its purpose (I used it for years). But there's no comparison with PowerPoint 2007, which is simply a better, more robust tool. Says Darla Wigginton, an expert PowerPoint designer and creative director at eVision Design in San Francisco, "When [PowerPoint] 2007 came out, it scared the design world because the average user could now create some impressive-looking work." Why scare professional designers? Stick to older versions of the software and leave the slicker presentations to others.

For the full article, visit:
www.businessweek.com/smallbiz/content/aug2009/sb20090825_379576.htm