Everyday about 150,000 people die worldwide, and about 200,000 babies are born.This means that everyday about 200,000 people turn 18, officially becoming actual consumers to market to - especially for cigarette companies, credit card companies, and higher education institutions.
It also means that everyday about 200,000 people turn 21, becoming even better consumers to market to - especially for alcoholic beverage companies, casinos, and adult magazines.
Even more, everyday about 200,000 people turn 65, officially becoming senior citizen consumers to market to - especially for nursing homes, reverse mortgage companies, and funeral planning services.
The point is this: Everyday a new consumer is born. This planet is constantly being refreshed with new life, and people are constantly aging.
As a business owner, you should understand that there is an endless supply of potential customers. As one goes away, another one comes into place. This is why companies like Coca-Cola who have been around for over a hundreds years, still spend millions each year in branding and advertising. They understand the circle of life.
And so should you.
Boy, you making me so happy.
ReplyDeleteI might have to marry you!
LOL
I really enjoyed this article!
This is actually a rather sad set of statistics; that marketers will prey on the human condition--weaknesses especially--in the name of marketing to succeed financially. It's no wonder why society is full of people who drink, smoke, abuse drugs, can't hardly get ahead financially b/c they are either in debt or gambling their life savings away. Oh and not to mention the level of porn, pedophiles and pregnant teens that exist in the name of "sex sells". All we've done with the circle of LIFE is promote DEATH...
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