Tuesday, February 2, 2010

What Does PR Mean To You?

The most common meaning of PR is "Public Relations".

Wikipedia defines public relations as "the practice of managing the flow of information between an organization and the public, gaining an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment for advertising."

However, PR can also mean "Press Release" - which is an official announcement or statement that is distributed to the media in order to supplement or replace an oral presentation. A series of press releases can be very helpful in managing a company's or individual's public relations campaign.

PR can even mean "People Relations" - which is just a different way of describing public relations, with more emphasis on the fact the public consists of actual people that are being related to.

To some, PR just means "Phone Ringing" - whereas a public relations campaign is launched with the goal of increasing phone calls to a sales number where consumers can order products. Or the goal could be to get journalists to call to ask questions and schedule radio and TV interviews.

To others, PR means "Plenty of Requests" - whereas a campaign is launched with the goal of increasing web site traffic and having potential customers inquire via email or through an online form.

To all, however, PR really just means one thing - "Profitable Results". Whether your campaign consists of just press releases being distributed or a combination of other media strategies - the end goal is always to help your company or organization produce more revenue. When done correctly, that's exactly what PR will do.

1 comment:

  1. Mr Lee, I look forward to receiving each of your blogs. Thank you.