Within one hour, she sold 72,000 bottles. And, after just one month, she has already generated over $3 million in sales.
What's so special about the perfume? Probably not a lot, other than her name being on it. She obviously just has a huge following that will overwhelmingly support her products.
It's no secret that celebrity colognes and perfumes can generate millions in revenue, but Beyonce appears to be headed to the number one spot very fast.
To give you some perspective: Britney Spears' "Curious" and "Fantasy" fragrances netted $24 million last year, and Jennifer Lopez's "Glo By J.Lo" fragrance netted $18.5 million. These are all huge numbers, but Beyonce is on target to do about $36 million or more this year in fragrance sales.
The queen of fragrances, however, is Elizabeth Taylor who's "White Diamonds" line generated a staggering $67.2 million last year alone.
The king is P. Diddy, whose "Unforgivable" line generated over $48 million last year.
Whether Beyonce can top them or not, it would still be an amazing accomplishment for her to get to the number three spot that fast.
HEAT does actually smell good, but not good enough for me to buy.
ReplyDeleteThe real question is Who in the heck is buying White Diamonds? Must be ALL the Golden Girls across the universe.
I remember when White Diamonds came out...those were the days. LOL I'll have to take a wiff of Heat. Pretty certain I'll not buy it. Would be interested in knowing what Mariah's perfume is doing. She was suppose to outshine Diddy. Maybe he outshined her in mktg. b/c I've not heard from MiMi in a while on perfume. Totally surprised JLO is still around. It must smell nice.
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