How To Get Black Radio Interviews

There are more than 400 radio stations across the country that have a combined listening audience of more than 18 million African Americans.

About 75% of these stations have daily or weekly newstalk programs where they interview columnists, experts and gurus on various topics.

Obviously, being interviewed on the radio is a very effective way to promote your company, your book, your organization, your web site, etc.

So how do you get invited on-air?

Here are three proven strategies:

1) Regularly send out relevant press releases.
News programmers and disc jockeys receive and read press releases all the time. The more you appear in the headlines, the more likely it is that they'll invite you on the show. Remember though to send out relevant and meaningful press releases that will not only interest them, but also fit their format. If possible, do this at least once a month!

2) Write and distribute columns.
On a weekly or bi-weekly basis, you should write and distribute intelligently-written columns or editorials. This shows that you're an expert on specific topics, and that you have helpful insight to share. Even more, it shows that you're professional and that you're available to talk on-air.

3) Send out a media advisory.
A media advisory is a brief note to the media informing them that you are available to discuss certain topics. For instance, if it's National Diabetes Week and you are an expert on the topic - you can distribute a formatted note to the press letting them know that you're available for interviews to discuss your organization and/or general tips for diabetics. For the correct format of a media advisory, search online for "media advisory template".

Applying these three strategies when using my BlackPR.com press release distribution service should produce the results you want!