Monday, May 17, 2010

Got A Local Business? Try Groupon

Groupon is an innovative service that allows local businesses to market directly to local customers with no upfront costs. The term "groupon" indicates a group coupon, and thousands of people locally and nationally are signing up daily to receive these in their email.

Here's the catch: The people signing up are told that they will receive one "unbelievable" deal every day. The deal is always local in their city, and it's generally a deal of up to 50% off or more. So, if you're a business owner - you'd want to come up with a really attractive deal.

The logic is that you may profit little on the first deal, but now you have a new customer that will come back again and again paying full price.

I haven't used Groupon yet as an advertiser because I don't exactly have a local business. However, I'm a subscriber to receive their daily deals and it's quite impressive. Their marketing incentives are very unique, and it's no question in mind that it works. Plus, it involves no investment up front; They are paid a commission on sales that they generate for you.

If you have a local business (restaurant, nail salon, auto shop, etc), I highly recommend you inquire further.

For more details, visit:
www.grouponworks.com

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