Wednesday, May 12, 2010

How To Be Featured in Ebony and Jet Magazines

There are 200+ Black magazines nationally, and the two with the largest circulations are Ebony and Jet. So how does one get to be featured inside?

It's a lot easier than you think!

Here are the steps:

1) Be Seen. Editors at Ebony and Jet like to highlight Black professionals who are well-known and well-respected locally and/or nationally. In order to be well-known, you have to be a public figure. That doesn't mean you have to a celebrity, but you should be an author, speaker, blogger, or some kind of public expert. Whatever your industry is, you should be writing books, giving speeches, and blogging about it!

2) Be Consistent. Editors at Ebony and Jet like to highlight people who are consistently making headlines. So, don't show your face every now and then; Show your face all the time. Use BlackPR.com to regularly send out press releases (about your newsworthy developments) and columns (about your insight and opinions) to the media. The key is to regularly do SOMETHING that will make people notice you!

3) Be Bold. Ebony and Jet, like other magazines, can increase their subscriptions by focusing on controversial issues and people. This is because controversy always catches people's attention. So, think of a way to be more controversial in your approach. Make people respect you for your boldness. Say something no one else will say, and do something no one else will do. If done correctly, being bold and controversial can get you a lot of media attention - and maybe even on the cover!

4 comments:

  1. Once again great article, I have been making great strides, creating a small social networking buzz but your information lets me know that I need to do more. Thank you for your expertise and insight.

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  2. Great article. You always provide wonderful insights that I can use right away. I have used you strategies to write for Ebony and Essence Magazines. Thanks for the additional advice. It's great to hear from an expert.

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  3. Posted up on http://www.facebook.com/pamperryfanpage and folks went crazy. You know you made it when you make the JET. LOL! Thanks. Post up in Chocolatepagesnetwork.com?

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  4. I was featured in Jet and it was the best monetized PR/MKT. experience thus far. It will help your business get to the next level.

    I recommend having fans, too. I got the interview because someone really loved my story and felt the world should know about it.

    Build your 'tribe'(1,000 loyal fans). It will go a long way and your won't need your day job.

    They had no PR experience. They just had the drive and passion. So, PR comes in many colors.

    Dr. Elon Bomani
    www.elonbomani.com
    www.mlmmysteries.com

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