Monday, March 7, 2011

The Worst Press Release Mistake Ever

There are many ways to make mistakes when writing or distributing a press release, but the worse mistake ever is to only send a press release out once a year - during Black History month.

This is a common mistake amongst many African American entrepreneurs, authors, speakers, and others who are looking to target Black consumers through the media.

Well, guess what? February is not the only month when Black people are relevant. As a consumer group that spends nearly $1 trillion a year, African Americans should be relevant to your business all year long.

Most publications that target African Americans publish on a weekly or monthly basis, and radio shows that target African Americans usually broadcast everyday.

This means that, 365 days a year, there are countless opportunities available for your press release to be exposed to the African American media and their audiences.

To maximize your marketing campaign, you should send out a newsworthy press release or column AT LEAST once every month. is the premier service for distributing press releases and columns to the African American media. The cost is only $150 for distribution to nearly 40,000 journalists and bloggers at all the Black newspapers, magazines, TV and radio stations. For more details, visit or call (866) 910-6277.

Want more tips, strategies and resources? Purchase Dante Lee's new book "Black Business Secrets" at


  1. u made me giggle from that first statement cuz I know too many who do this.

    this was a great blog post to wake up too.

    thanks Dante!!

    .... umm... bTW, when r u doing anything about AA in ebooks?

  2. Great information, in the past I neglected the value of press releases but after having my first experience with press releases I am hooked for life.

  3. This is so tru, people tend to underestimate the power of press release at the right time and advertising across the board...

    I'm learn from your mistake and try not to make it in the future....