Thursday, September 27, 2007

Be Controversial


I'm not saying to do something stupid, and I'm definitely not saying to be like OJ Simpson. However, I am saying to be edgy and debatable. That's what publicity is all about. You want to create a situation whereas some people love you, and others hate you.

If OJ Simpson could do something controversial that wouldn't incriminate him, he would realize how profitable publicity can be.

The news industry thrives off of controversy because that is what readers and viewers like. Whenever a controversial issue is taking place, the news ratings go sky high.

So be creative. Come up with a way to put your company in the limelight, but remember that you don't want to do anything stupid.

Sounds complex, right? But if you can figure out what I'm saying, your company will reap so many benefits. Publicity can be valued at millions of dollars of free advertising.

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