I don't care if you own a flower shop or an investment firm, your company is a marketing company. It doesn't matter what you're selling, you won't sell anything if you have no way to let potential customers that you exist.
If you are starting a new business, this is the time to be coming up with an effective marketing plan.
Marketing is more than just passing out flyers, or putting an ad in the local newspaper. Marketing is about realistically assessing how you are going to get a constant flow of potential customers.
This involves market research, assessment, and experiments. Marketing is a science. There are no hard fast rules. You have to figure out what works for your company.
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