Target Market News reports: "Urban radio has an unmatched ability to reach and motivate African American consumers on behalf of advertisers and marketers, according to a new presentation by ROI Media Solutions that debuted at Interep’s 9th Annual “Power of Urban Radio Symposium."
This is very true. Think about it. Radio One makes more than $200 million every year, by charging companies to advertise on their radio stations that have African American listeners.
Don't be fooled though! Although it may only cost you $30-$50 to have your commercial run one time on-air, the effectiveness in radio advertising comes with a campaign that runs all day for several days.
Full Article:
www.targetmarketnews.com/storyid09260703.htm
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