Friday, October 19, 2007

50 Companies That Changed The World

I highly recommend that you read this book by Howard Rothman. Its a quick-read publication, designed for busy professionals like you and me.

The book offers a 2-3 page summary of each of the top 50 companies of our time, and describes how they all got their start.

Even more: For each company, the author presents a lively, historical sketch and discusses its strengths and weaknesses in the context of each company's individual operation, historical context, and specific industry.

You will find this really encouraging because it reminds you that everyone starts at the bottom. I think every entrepreneur can relate to this, and the other real-life elements revealed in this book.

Microsoft, Wal-mart, Toyota, McDonald's, and CNN are just a few of the many companies that you will learn about.

Don't hesitate on this one!

2 comments:

  1. DOes anyone know if a latest, up-to-date edition of the book is available?

    ReplyDelete
  2. Does anyone know if a latest, up-to-date edition of the book is available?

    ReplyDelete