Monday, October 22, 2007

Turn Your Contacts Into Contracts

As the great power networker George Fraser says, "Turn your contacts into contracts."

It's very likely that you have tons of business cards that you have collected from the last 5 (maybe 10) conferences you went to. It's also very likely that you never gave those cards a second look.

Now is the time to dig up those contacts, and start following up with people.

However, don't just call people randomly saying, "Remember me?" Instead, have an agenda. Be proactive, but also be productive. Ask yourself - "What are my immediate and long-term goals?" and "Who amongst these contacts can help me meet those goals?"

You may narrow it down to just 2-3 business cards, but don't be discouraged. These are the few contacts that you're going to focus on. These are the contacts that you will convert into contracts.

The money is on the table - whether it's long-term money or short-term money. All you have to do is take your seat at the table, and say something that makes sense.

2 comments:

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  2. I think that networking is what you are pointing out as being very important. The issue is to have a strategy that integrates both virtual and real time tactics into a complete strategy.

    I think using such networks such as LinkedIn and others both focused on black issues as well as others. The point is a strategy has to be inclusive of a full array of outlets and inputs.

    Keep up the good work.

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