Tuesday, October 2, 2007

Junk Mail Has A Purpose

You ever wonder why you keep getting the same old junk mail in your postal mail box? That's because advertising through junk mail actually works!

Think about it: Direct mail marketing to millions of people every single day or week can be very expensive. Why would companies continue to do this if it wasn't effective?

The truth is that people (at home or at work) actually look at junk mail, and will respond if they see fit to. So why not launch a small postcard marketing campaign to your potential or existing customers? It only costs $0.26 to mail a postcard, but through bulk rates you can mail them out for as low as $0.19 each.

Why not run a small test to see what happens? That's what I did 5 years ago, and now I'm a postcard marketing addict.

If interested, I recommend using 48hourprint.com or ModernPostcard.com - both are fast and have reasonable prices.

3 comments:

  1. thank you again
    Dante Lee! your suggestion of modernpostcards.com answered my questions for postal regulations and design format. i intend to use their services for my printing needs. mr. Lee you are in business to stay & grow in business! thanks. K.

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  2. Here is a free PDF book that has a great section on using Postcards as a marketing tool.

    http://www.studio1productions.com/sivkit.htm

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  3. postcard marketing is a powerful offline marketing tool. It can be very effective in advertising your business by distributing postcards to your qualified prospects. It's cost-effective and can be easily produced.

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