How To Engage A New Customer

You're a new company, with little to no customers. Your phone rings, and its someone who's very interested in buying your services or products. However, they're not sure about using your company because they've never heard of you before. What can you do to seal the deal?

Here's what you say: "Thank you so much for considering our company to help further your goals. We're going to make sure that you get results because we want your continued business, not just a one time transaction."

Then emphasize to them how committed you are to what you do, and how you started the company to fill a void. You may even want to give them some references of clients that are happy with your services.

Also, if you can afford to, give them a one-time 10% discount.

Whatever you do, don't start begging for their business. Stay confident, don't act desperate, and smile the entire time (even though they can't see you). All of this combined, should have a reverse psychological effect on them - and they will likely go ahead and do business with you.

If not, move on to the next customer. There are millions of them out there.