Tuesday, June 10, 2008


There is a new book entitled Obamapreneur: Million Dollar Business Secrets From America's Next President that reveals the powerful business strategies that helped Barack Obama defeat Hillary Clinton for the Democratic Presidential seat.

Two years ago nobody really knew who Barack Obama was. Today he's the favorite to become President of the United States. How could a relative unknown beat someone who by all accounts, had more experience, more brand awareness and more money a year ago?

According to Dr. Fran Harris, it's simple. "Barack Obama became a more powerful brand in the last 12 months. If you remove the emotional component of the race and you look at it purely from an entrepreneur's perspective, you have to acknowledge that we just saw one of the best business and marketing case studies played out right before our eyes," said Harris, who's the author of several books on success strategies, inspiration, business, wealth and finance.

In her book, Obamapreneur, Harris asserts that it was the game of business, marketing and branding that Obama won. In her book (which includes accompanying audio and video), she covers over 15 key factors that marked the crucial turning points in the Clinton-Obama showdown, pinpointing pivotal moments that could have gone either way.

"Who would have thought that social media sites would have played such a huge role in the primaries? Yet I firmly believe that part of the reason Obama won was that he was able to engage a demographic that wasn't tuning in to watch the 6 o'clock news," said Harris. "And that made all the difference in the world."

For more information about the book, visit:

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