Why Most Black Web Sites Don't Get Real Traffic

People ask me all the time why they can't build up the traffic to their sites. Here's my answer: Because you don't spend the money, energy and time that's needed.

Too often, people believe that passing out flyers and business cards with your web site on it is enough. What they fail to realize is that's the easy route that yields no results.

If you want results, you have to take the hard, tedious and somewhat expensive route. Most importantly, you must learn to be consistent with it and patient about it.

Here are two major suggestions:

1) Invest In Pay-Per-Click Advertising
Million of businesses use this method to increase their web traffic. Its costly, but it can still be affordable. My favorite service to use is Google Adwords. However, there are several out there including Yahoo Search Marketing, Adbrite.com, and most recently - FaceBook Ads and Myspace Ads.

The concept of pay-per-click advertising is simple. You bid on keyword search terms, and decide how much you want to pay whenever someone clicks on your ad. Typically, the rate is anywhere from $.10 to $.50 per click, but it can go much, much higher for certain keywords.

I personally use this method to build traffic to my network of my web sites, and take my word: it works!

2) Learn The Ropes of Content Marketing
You and your web site should be a resource to industry professionals. The best way to establish yourself as a resource is to supply content. This can be done by writing a book or hosting free seminars, but more relevantly by writing and distributing columns and articles to the online media.

Mainstream newswire services like PRweb.com and PRLeap.com, and African American newswire services like BlackPR.com are excellent tools to help you do this.

When writing your article, be sure to include your web site address. This will help readers to easily access your site, and it will also help you with higher organic search engine ranking. In other words, your site will be more likely to come up first when people search for related keywords.

I highly suggest that you write and distribute content on a weekly basis. If not, at least do so every other week or monthly.


Remember, that the process of building web traffic can be time-consuming and tedious. Like anything else worthwhile, it does require some effort.