Thursday, January 1, 2009

Do You Keep Up With The Black Internet?

Millions of African Americans use the Internet every single day, and there are quite a few companies like mine that offer marketing services to reach Black consumers online.

Many people don't realize that Black people spend nearly a trillion dollars a year, and are arguably the most influential minority group in the country.

There's a blog called Black Web 2.0 that I highly recommend you subscribe to. They cover website and application launches; culturally relevant Internet industry news; and mainstream Internet industry news from an African-American perspective. They also analyze emerging web trends and how they apply to web properties that target African-Americans or African-American culture.

Another good resource is Target Market News, a publication ran by my good friend Ken Smikle. They report on business activities in advertising, marketing and media targeted to Black consumers - both online and offline.

The concept may sound new, but target marketing to niche groups has been around for some time. Remember that John Johnson founded Ebony and Jet Magazines over 60 years ago, in order to help print advertisers market to African Americans.

Likewise, other groups that have been targeted by marketers for years include Hispanics, Asians, Gays/Lesbians, Senior Citizens, Tweens, and many more.

5 comments:

  1. New Year, New Commitment to Internet Marketing from the Internet Marketing Diva.

    Your information has been very helpful and I will be tuning in more frequently for information on SEO,internet marketing and monetization of my websites to cater to the African-American Community.

    The nich within our community is the wave now and in the future.

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  2. Hey, can I guest blog on your blog and you on mine. We can swap posts and get new traffic! That's marketing - and synergy energy!

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  3. Ford's Bartending ServiceJanuary 2, 2009 at 3:21 PM

    Thank you so much. That was very informative, and i will subscribe to that web site.

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  4. You are absolutely correct BlackWeb20 does/did an awesome job of covering the Black Internet!

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  5. Great post about the Black Internet. I subscribe to both sites and they are great sources of info. Yours is excellent too.

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