Black Women, Their Hair, and The Economy

Many are well aware that the Black hair care industry generates billions every year from products sold in stores, and from services provided in beauty salons. According to a recent survey conducted by Design Essential, Black women continue to make their hair a priority - even during a recession.

Here are some snippets from an article from Louisiana Weekly via Target Market News:

The survey reveals that the majority of African-American women base their salon and stylist choice on trust, cost and time consumption. With the recent state of the economy, affordable hair care is harder to find but women have stayed committed to their hair regimen.

Black hair care has always managed to fit into the budget and while some may think it would be the first to go, studies have shown that despite the present economic state of America and the price spike at most salons, Black women are still flocking to their hairdressers to keep up with routine maintenance.

"Some weekly clients have changed to every other week. But the majority of clients have been keeping up with their appointments," said Britney Adams, a stylist at New Image Salon in Harvey, Louisiana.

"As a company we have seen single-digit growth, and many of our products are flat or slightly down. However, retail products sold to consumers have shown a significant increase," said Armstrong. "This tells me that many African-American women are opting to save money by doing their hair at home sometimes. Ultimately, a vacation may no longer be in the budget, but there is still room for the occasional trip to the salon."

For the full article, visit:
www.targetmarketnews.com/storyid02170902.htm