Recession Strategy: Speak Your Mind

People are always hungry for valuable information from a respectable voice. This is where YOU come in to play. You're an expert, a guru, a genius - and people are just waiting to hear what your opinions, thoughts, and ideas are.

The best way to meet their demands is to write relevant columns and distribute them to the media.

For instance, if you're a business coach - write about how the economy is affecting small businesses and what your solution to the problem is. If you're a health practitioner, write about your solution to a current health issue - such as the spread of Swine Flu. If you're a technologist, write about the latest technological development and why you think it's huge. If you just authored a book about love and relationships, write about...well, love and relationships.

How does this help you? Well, many newspapers and magazines will print your columns for free, and many radio stations will want you to come on-air to further discuss the topic. This, my friend, is free advertising for you. Essentially, by doing this, you're drawing attention to yourself and to your company.

Remember though to avoid self-promoting techniques within the body of the column. This will be deemed very unprofessional. You want to remain unbiased, and only want to mention your company, services, and contact info briefly at the very bottom of your column in your tag line.

When finished writing your column, forward it to all your colleagues and ask them to forward it to all their colleagues. Also, consider distributing it through newswire services such as BlackPR.com or PRweb.com.

If done correctly, writing good columns regularly (weekly or monthly) will lead to more publicity for your business - and thus, more revenue.