Friday, July 10, 2009

Is Your Business In High DEF?

I'm not talking about visual effects, pixels, and resolution. I'm not talking about Blu-Ray, and I'm not talking about VGA, DVI, or HDMI. In fact, I'm not even referring to plasma or LCD TVs at all.

I'm talking about D.E.F. (Demand, Efficiency, and Frequency). Your business should always be in high demand, operating with high efficiency, and involved in a high frequency marketing program.

Here are some tips:

D = Demand: To increase the demand for your company, your services and products should be designed to solve people's problems. Come up with ways to make people feel that they need you and can not operate without you. Create a buzz, and learn how to keep people talking. Remember that up to 80% of your business will come from word-of-mouth referrals.

E = Efficiency: To increase the efficiency of your company, you must learn to be effective without wasting time or effort or money. Especially during a recession, you want to make sure that all of your company's energy is being spent in a valuable way. Find out what is working, and step it up. Find out what is not working, and stop doing it.

F = Frequency: To increase the frequency of your company, you must launch a regular and consistent marketing program. I strongly recommend that you engage in some type of marketing every single day. The more frequently people see your company, the more likely they are to buy in to your services.

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