Friday, November 13, 2009

10 Tips To Search Engine Optimize Your Web Site

Search engine optimization, also know as SEO, is a great way to optimize your web site to receive tons of organic traffic. Companies pay anywhere from hundreds to millions of dollars each year for pay-per-click advertising, but if you're naturally getting traffic from the search engines - it's free.

Here are 10 things that must be actively implemented into your web site:

1) Title Tags: Label each page title with what that specific page talks about

2) Meta Keywords: Choose the top 10 keywords describing your business

3) Meta Descriptions: Write attractive sentences making people want more

4) Alternative Texts: Commonly overlooked, label your pictures with text

5) Inbound Links: Links from related (and credible) sites pointing to you

6) Anchor Texts: Should contain your top keyword: ex. Business Coach

7) Generic domain: If you sell cars, register www.buyacar.com, etc...

8) Sitemap: Search engines use this as a guide to all pages on your site

9) External Linking: Limit outgoing links from your site to 20

10) Keyword Ranking: See how you rank for each term weekly

It may sound easy, but it’s actually pretty complex and time-consuming stuff. If you don’t have much experience with web development and marketing (and are actually generating traffic), you should probably hire an expert to help.

I use these guys: The Affordable SEO Experts because they’re ranked on the first page of each search engine for the term “SEO Expert”, I know them, and they’ve been featured in Entrepreneur magazine.

It’s definitely worth it; it doesn’t get much better in this economy than free traffic.

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