Celebrity Voices For GPS Navigators - Now That's Smart!

Creative and unique ideas always make money, and I think Tom Tom has just hit it big.

Tom Tom, if you don't know, is the leading developer and manufacturer of portable GPS car navigation systems. They make about $650 million a year.

Recently, they came up with a great concept: To allow the voice of their GPS devices to be that of well-known celebrities. In other words, instead of hearing that dull computer voice that says "Turn left" or "Take this exit" - you can hear Snoop Dogg or Homer Simpson say it.

The concept is very unique because the voice-overs are very fluent and don't sound robotic at all. In addition, they include ad-libs or improvisations that reflect the celebrity's personality.

As the industry is getting more competitive, Tom Tom made the right move here to differentiate themselves from everybody else. Unfortunately, unless they patented the concept (which I don't think they can) - the competition will jump on the bandwagon and implement the same feature.

Before you know it, celebrities all over the world will be getting paid millions of dollars to do voice overs with GPS device companies. But, hey that's business!

For a demo of how this works, visit:
www.voiceskins.com