Wednesday, January 13, 2010

Don't Assume; Find Out For Sure

It's a constant bad habit that all entrepreneurs have. Instead of finding out for sure, we make assumptions. We typically do this because of time contraints, but be careful because this is one bad habit that can really hurt you in the long run.

For instance, suppose you are interested in exploring new marketing avenues. You've thought about postcard marketing marketing or search engine advertising, but you haven't moved forward because you don't THINK it will work. The truth is, you'll never know if it works until you find out for sure.

So, why not run a small test to see what happens? Invest $100 and a week's worth of time. If it works, it works. If it doesn't, it doesn't - but at least now you'll know for sure.

Here's another example. Suppose you assume that all your customers and clients are satisfied with your company's services. You've thought about asking them, but you haven't done so because they SEEM to be happy. The truth is, you don't really know if your clients are happy until you ask them.

So, why not ask them? Send out an email with a brief online survey or questionnaire. Or when speaking with them, ask: "Are you pleased with our services? How can we improve?" Maybe they are happy, maybe they are not. At least now, you'll know for sure and can make enhancements if necessary.

Many times basic assumptions such as these will have you missing out on opportunities that you never knew existed, and losing opportunities that you never knew could be saved.

2 comments:

  1. good insight and good observation thanks so much

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