Is Your Landing Page Optimized?

The term "landing page" is used to describe the page on your web site that visitors see first. In most cases, this will be your home page. However, if you run a lot of search engine advertising campaigns - your landing page can be any page of your web site that you want.

The idea is to optimize your landing page so that first-time visitors will either buy into what you're selling or at least inquire for more information. The more sales and/or leads that your landing page produces, the better the optimization is.

Many industry experts suggest split testing - which is when you have several different landing pages in order to determine which one is converting best. Obviously, if one is converting at 30% but another is converting at 65% - the latter would be the most desirable landing page.

However, it's very common for a successful landing page to convert well - but to decrease in conversions over time. In that instance, you would develop more landing pages to test to bring the conversions back up.

Regarding the design and look, industry experts highly suggest to keep your landing pages simple and boring. Animated and graphic-intensive landing pages have consistently produced the lowest conversions, opposed to text-based and basic-looking ones.

Having the right landing page can literally increase your conversions by up to 400%. This alone justifies why you should spend a lot of time experimenting with this.

If you're interested in getting help with your landing page optimization, I highly recommend that you use the services at www.sitetuners.com.

If you want to do it yourself, I recommend reading the following books: Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions By Tim Ash; and Landing Page Optimization For Dummies by Martin and Michael Harwood. Both are available at Amazon.com and in bookstores nationwide.