Monday, April 19, 2010

Bigger Is Not Always Better

Many believe that a company's level of success is based entirely on it's size. This is not always true. Having more employees and large office space doesn't necessarily give you an advantage.

A small company with just one or two employees and no office space can easily be more profitable and can compete with, and often outmaneuver, a bigger company. Even more, a small company can be more simpler and less stressful to manage.

In the age of the dot com, it is very common for successful businesses to be run by one or two people who work at home. These types of businesses can typically generate anywhere from $30,000 - $1,000,000+ a year.

Very different from 10-20 years ago, you don't have to have a storefront to build a business and you don't necessarily need office space. It can all be done virtually.

I know people (Americans) that live overseas and run their businesses online - with all of their customers being in the United States. Not only do they not have to deal with their customers face-to-face, but they don't even have to be on the same continent.

So as you formulate (or reformulate) your business ideas, think big - but also think small. Keep your overhead low. Being able to afford office space, doesn't mean you have to buy into it. And the same goes for multiple employees.

Be determined to run your business in the most simple cost-effective way possible, and whenever possible - keep the size of your company to a minimum.

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