Does Your Web Site Sell?

Did you know that over a billion dollars in sales transactions occur online every single day? Companies like Ebay, Wal-Mart, and Best Buy generate millions in daily sales from their web sites alone.

Ramon Ray, a columnist for Entrepreneur.com, says that your web site should be your best salesperson. He encourages entrepreneurs to transform their website into a sales representative.

"If you think of your website as a salesperson, you'll begin to think of it as more than just a glorified brochure. You'll even want it to be better designed, since you probably want your sales reps to look good," he says.

Here are some good questions to ask yourself:

1) Does your website know everything about your business that it should?

2) Do you measure your website's success (daily, weekly, monthly, quarterly or annually)?

3) Do you offer your website "training" on your business fundamentals, new trends or economic changes in your local market or in the national business climate for your industry?

4) Does your website have all your current products, services and pricing?

Ray adds, "Remember your website is probably one of your best--if not the best--sales assets you have. If nurtured and taken care of, it will boost your sales and grow your business, just like a human salesperson."

For the complete article, visit:
www.entrepreneur.com/technology/techbasicscolumnist/article191310.html