If you don't have a lot of money to spend every month on online advertising, you are not alone. There are millions of entrepreneurs out there who have to work with shoestring budgets. Fortunately, there are some very effective services to use that don't require a whole lot of money, and will help you see a return on your investment. Here they are:
1) Facebook Ads - Facebook.com is a social network used by over 200 million people around the world, but you can kick off an ad campaign on their site for just $50-$100. Even better, you can target your ads to only appear to people of a certain demographic. For instance, if you only want your ad to only be viewed by women age 45-65 who live in Houston, Miami, and Detroit and who like to watch "Sex in the City" - you can do that. www.facebook.com/ads
2) MySpace Ads - Myspace.com, at one point, was the most popular web site in the world. Still highly popular, Myspace allows millions of people to host their own web page for free. Just like Facebook, you can kick off an ad campaign for $50-$100 and target it to a demographic of your desire. advertise.myspace.com
3) LinkedIn DirectAds - LinkedIn.com is the largest online community for professionals with a household income of $109,000. The site is used by millions of career-driven and business-savvy men and women. Again, for only $50-$100, you can start advertising to a group of people that match a description of your choice. www.linkedin.com/directads/
Advertising on Facebook and Myspace is based on a PPC model. PPC is an acronym for Pay-Per-Click. This means that you pay only when someone actually clicks on your ad. Typically, the going rate is about $0.25 to $0.50 per click - but it can be higher. Remember though that people clicking on your ads are highly targeted, and therefore are very likely to buy into what ever you are selling.
Advertising on LinkedIn is based on a CPM model. Facebook offers this model too. CPM is an acronym for Cost Per Mille (or Cost Per Thousand). This means that you pay a flat fee (anywhere from $0.30 to $15 typically) for every thousand times your ad is seen. For this ad model, you can get unlimited clicks.
I recommend that you experiment with all three sites and both models to see what works best for you. My favorite is the Facebook PPC model, but the most effective one will vary depending on what your company does and how well your web site is developed.
Good Post. I just started doing a little research on keyword advertising, with an eye toward buying some. I didn't know that some websites like Facebook had both Pay-Per-Click and exposure-based ads.
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